Photo by Nicolas Solop
“I think that with podcasts, a lot of things are about fostering and having a direct connection with the community.”
– Chelsea Peretti
Podcasts are all about communicating an idea or topic with the audience. A live presentation is no different. A good podcaster knows how to create this direct connection with their audience. A skill that amateur presenters would do well to pick up.
How should you – a speaker – share your content and ideas the podcasting way?
AVOID READING FROM A SCRIPT
Some speakers depend on written notes to see them through, while others prefer to wing it. Creating a script is important as it gives structure and meaning to your presentation. The problem occurs when you start mumbling or reading out loud instead of speaking. This invariably results in a presentation that sounds stilted and boring. Let your script be the base on which you build your speech, but don’t follow it to the T. Cut off the flab – formal tones and long-winded explanations.
GET PERSONAL AND CONVERSATIONAL
Given the nature of podcasts, there is one aspect that is instrumental to their success – speaking style. The host grabs the listeners’ attention and holds them captive by addressing them in a friendly manner. They essentially hold a conversation with you, rather than preach to you. Add a personal tone to your speech. Space and pace your words, and modulate your voice. Pause a bit at the right spots in your speech and use repetition to highlight your message.
USE NARRATIVE STYLE WHEN YOU CAN
If there is one human innovation that has survived through the ages, it’s the art of storytelling. Studies have found that when you listen to a story, your body releases oxytocin – the neurochemical responsible for empathy. As your brain synthesizes this chemical, you experience a greater capacity to feel empathy, which makes you more likely to connect with the characters in the narrative you are hearing. Podcasters use this to their advantage and so should you. Pick a storytelling technique that best explains your product’s benefits, company or personal journey, or future goals.
PRACTICE WORDPLAY AND SPOKEN SPEECH
Podcasters ditch formal writing lessons. They know the thesaurus has a role to play, but not in their speech. Think like one and use short, crispy sentences, incomplete lines, familiar words and contractions in your presentation. Play with metaphors and rhetorical questions. Avoid phrases that read better but sound dull.
A good presentation hits home and moves your audience to take action. These podcasting tricks can help you do just that.
Do you have any tips of your own to share with our readers?
Photo by Nicolas Solop