“Every now and then one paints a picture that seems to have opened a door and serves as a stepping stone to other things.”
― Pablo Picasso
Your first project and you need to come up with an effective presentation that sells. You want to create one that sweeps your prospective client off their feet, and makes them sign on the dotted line.
You have the content ready, but now comes the hard part – finding suitable images for your slide deck.
“A picture can tell a thousand words, but a few words can change it’s story.” ― Sebastyne Young
Pictures serve as powerful metaphors, provide emotional cues and act as slick salesmen for your presentation. A powerful image can reinforce your idea or move the audience to action.
You need images to turn an ordinary presentation into a persuasive and effective one. But how do you choose the right pictures for the slides?
Ask yourself these two questions:
- Why do I need images?
- Why do some images stay with me or arouse specific emotions in me?
“Any problem can be made clearer with a picture, and any picture can be created using the same set of tools and rules.” ― Dan Roam, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Traditionally, images are utilized because they help your audience members to: understand your message, remember and recollect key points, accept your solutions, and take action or follow your roadmap.
How to choose remarkable images that fulfil these objectives?
A picture that fills the entire slide has a greater impact on the viewer than one inserted below text. Focus on images with one or two key elements and a subtle background.
- BE RELEVANT
The key here is to remember that one size doesn’t fit all. Choose interest-based, localized or culturally appropriate images for specific groups.
- TOUCH A CHORD
Emotionally-charged images can move your audience to tears or empower and motivate them. People react strongly to images of people or babies – especially when you can see their eyes.
- LEAVE THEM AWESTRUCK
Arresting images force your audience to react. Action images are particularly powerful if you are capturing a moment in the image the resonates with your content.
- AVOID CLUTTER
When it comes to images for a specific theme or call-to-action, keep it simple. Whitespace plays an important role in presentation design and this applies to visual cues too. A crowded picture with many things going on will drown out your text. You can negate this by using a well positioned overlay.
- STAND APART
Some presenters make the mistake of choosing images that are literal stand-ins for their message. Keywords can be your best friend here. Use specific words to find broad and abstract images that can be used to convey your ideas.
- REMAIN CONSISTENT
The images you choose should align with your product or company image. Use cheerful, perky and casual images for a youthful brand. Opt for professionally-themed pictures to project authority or trust. Maintain this consistency throughout your slide deck.
Here at SlideBot, we have a database of 25 million images that our users draw from; however, if you’d like to source some images yourself, the following websites have an extensive list of where these can be obtained:
What your favourite way of finding powerful presentation images?