Charts And Scales: What You Need To Know

Surveys are cost-effective ways to gain key insights into what your customers think about your product or service. Curated data from other surveys or polls help support a claim or emphasize a point you’re making.

Showcasing polls related to your topic or product can engage your audience. The votes and comments add authenticity to your key message and give them proof or confirmation in form of real-life examples.

You have your in-house market research and polls results ready, and want to include these in your presentation.

How do you summarize important metrics in an attractive manner in your presentation?

There is no right way to present key survey or poll findings. Use one or more of these approaches suitable for your particular needs.


Modern data visualizers consider pie-charts quaint and impractical. These graphs are still useful to show data from a survey or poll which has –

  1. 2-3 possible responses,
  2. Single responses from multiple-choices
  3. Specific demographics for particular questions

For e.g. you have –

  • Restricted answers to a question on gay marriages to yes/no/not sure in your poll.
  • Survey question that is gender-specific and divided into responses from male or female.
  • Question that pertains to headphone use in a week with different hour options.


Bars are handy tools to represent percentage values or actual figures in survey or poll sample. Bar graphs are often better in showing –

  1. Total number or percentage of users who prefer certain products or services.
  2. Percentage or value changes over different periods of time or across regions.
  3. Current percentage and possible future fluctuations with a single bar.
  4. Answers to comparison questions.
  5. Open-ended comments on a particular product or website.

For e.g. you want to reveal –

  • Percentage of respondents who preferred 1 out of 4 mobile brands.
  • Number or percentage of people from Sydney, Melbourne and Canberra who used desktops, smartphones or tablets as primary device.
  • Percentage of users who will vote for a particular candidate and likely shift due to indecisive voters.
  • Number or percentage of users who buy wedding dresses from designers A, B, C or D.


When you want to present data related to satisfaction levels or product performance, use rating scales and assign a particular value to each categories.

For e.g. you have asked –

  • Past customers to rate your software. Assign numeric values for these metrics.
  • Diners to rate eating experience in 5 different outlets. Assign numeric values to satisfaction ratings and also show average rating for each branch.

Have you used any of these visual techniques to present your survey or poll data?