“Expect the best. Prepare for the worst. Capitalize on what comes.”
– Zig Ziglar
Does your business deck convey your message or confuse your audience?
Many people continue to commit basic mistakes when it comes to creating presentations for business. From data overloaded slides to jazzy templates lacking punch, you’ll notice ineffective strategies being followed and repeated.
To build business presentations that send a clear, consistent and useful message every time, you need actionable and practical steps.
Follow this 3-step formula to craft one that rocks your clients and investors.
WORK YOUR WAY BACKWARDS
To ensure your message is crystal clear to your audience, start with your purpose. Identify what you want achieve and define these goals.
Then work your way backwards by breaking down the process into precise steps. These steps should lead you back to your presentation goal. Reverse engineer your process by focusing on the 3 Ws – who, what and why.
- Who is your target audience? Who will be listening to your message?
- What is your actual message? What do you want to share it with your audience?
- Why do they need to know about this information?
CONDENSE AND CREATE SIMPLE ELEVATOR PITCHES
You’ve identified your reason for creating a business presentation. The second step is to answer an important question in one sentence – what is in it for your listeners?
This elevator pitch should state the benefit derived by your audience.
Let’s see if we can create an elevator pitch using this point:
What is the benefit of condensing your presentation idea into one single sentence? PITCH: To gain a competitive edge by getting your listeners to do or follow your call-to-action.
Notice the four elements in this succinct message?
Use an action verb with who (audience), what (key takeaway) and why (good reason) to create your own presentation pitch.
Break down elevator pitch into info chunks
You’ve identified your goal and condensed your presentation idea to one key point. It is time to break down your message into digestible or bite-sized chunks of information.
This allows your audience to understand what you’re trying to say, build trust in your brand, and benefit from the presented information.
Optimize these chunks or sub-messages by adding data subsets as proof. Use statistics, figures, testimonials and case studies to bolster your claims.
Before finalizing your slide-decks, ensure that each part of your message is informative, useful, entertaining and appealing.
Have you used this 3-step formula for creating quality business presentations?Do you have special tips to share with other readers?