When you’re presenting to a live audience, you are the visual focus and your slides come a close second.
However, written content and visual media set the stage for audience interaction in webinars and online presentations.
This requires you to push the envelope and create a striking slide design, whilst maintaining proper structure.
You know your topic well, or rather too well, which makes it difficult to trim the content and focus on key points. Add too many ingredients and spices, and you risk confusing your audience.
What is the perfect recipe for a successful webinar presentation?
Design aside; whether your listeners pay close attention or get distracted depends on the structure.
1. MAIN INGREDIENTS
A great recipe is always about one or two main ingredients. Everything else is secondary and act as enhancers.
Reveal the main point of the webinar to your audience. Identity one aspect of your topic that is vital for your listeners.
If your webinar is about identity theft, you have a lot of ground to cover in one presentation. Narrow your focus to one main aspect, for example – financial fraud and its effects on credit scores.
2. COOKING AND TESTING
You’ve decided on the dish. The next step is cooking and taste testing. Your raw ingredients become valuable when you transform them into something edible.
Likewise, your idea will have low traction until you show them how to solve a problem, avoid a situation or get closer to their goal using your idea or product.
In the above example, your audience is surprised and curious. You need to explain the implications through facts, case studies, and examples. Show them how identity is stolen and financial fraud is perpetuated.
Tie it up with how this affects their credit score. Tell them how your service or product can help them avoid or recover from such situations.
The flavours combine well and dish is ready. But the food is sitting there lonely as no one knows about it. Invite people to taste it and try it.
Your webinar has a clear purpose. You want your audience to act on your suggestion – signing up for a app trial, product demo or booking a consultation.
Most people have to be nudged a bit to come to a decision or take action. Your recipe has struck a chord with your listeners. Your call-to-action should build upon this and make them take the next logical step.
By consulting this simple three-step recipe your webinar presentations will become easier to consume, produce, and present.
Have you created a webinar presentation? Share your success stories and pain points with us.