HOW TO ENGAGE YOUR AUDIENCE – BUSINESS PRESENTATIONS

Can you turn an ordinary presentation on profits and updates into a story?

More importantly, should you do it?

Your brain is tuned to visual cues and emotional stories. Events have a way of sticking in our memories rather than figures and lists.

When you convey bare facts and ideas to your audience, your statistics and theories may impress them, but will fail to motivate.

Add storytelling to the mix and things get interesting. Your audience is intrigued, invested and finally inspired to take action.

Emotions succeed where rational arguments fall flat. These 4 story styles work on audience reactions to get your message across.

 

1. THE ETERNAL QUEST

This story never fails to tug at heart strings as it has the right elements. A hero, tough task, obstacles, journey, mentors, determination, self-development, and success.

A hunger to achieve goals and seeing the hero victorious – two things your audience craves for and needs.

Quest-like stories work for most business presentations; whether it’s about achieving higher sale targets or releasing new products in the market.

 

2. RAGS TO RICHES

More often a reality for many entrepreneurs or achievers, than merely a story. Similar to the quest, but some aspects stand out.

This is more about a struggle, hard work, commitment, and being in the right place at the right time. This story will stir up positive emotions and encourage the audience to carry on.

Works for presentations that don’t focus on immediate or pressing goals, but have a long-term plan. Showcase style for companies seeking expansion, branching out, or sustaining growth.

 

3. VENDETTA

Revenge has a universal connotation. After all, who doesn’t feel sorry for a betrayed hero or happy when the villain is triumphed.

Facebook would be a successful example of the vendetta storyline.

Use this motif for a battle of David (startup) against Goliath (established company). The underdog that wants to defeat a monopoly and establish a new business or community order.

 

4. STRANGER IN UNKNOWN LANDS

Hollywood movies rake in the moolah with this story. Less about achieving something and more on surviving, learning, and adapting in an unfamiliar and new setting.

This tale focuses on mastering forgotten skills, learning new techniques, or adapting existing knowledge to a unique situation.

Use this story style for presentations about entering a different marketplace, foreign expansions, or dealing with new competition.

 

Have you used any of these story formats in your business presentations? Which of these would apply to your existing business?

 

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