WHAT A TRADESHOW CAN TEACH YOU ABOUT SALES PRESENTATIONS

Did you know that tradeshows and exhibitions are fertile grounds for picking up presentation ideas?

Many companies put up stands and their sales team deliver product demos. But you’ll notice that only a few do it right.

You can use those lessons to create better sales presentations and win clients over.

 

DEVELOP YOUR USP

Unless a company sells a unique, first to market idea, numerous variations of a product already exist. The stand that attracts maximum audience interest is the one which understands what makes its product different or better.

Your presentation can attract client attention by emphasizing this key point.

 

REMEMBER YOUR ACTUAL WORK

Sales teams that hold maximum traction are ones that not only know their USP, but manage to convey what their business is all about. Their presentation isn’t bogged down by buzzwords, corporate speak or technical jargon.

Your sales slide should do the same– show the audience what you actually do.

 

BE PICKY

The best sales teams know their market and target specific clientele. They don’t hawk products to any and everybody who stop by their stand. They scoop out prospects and give them more attention, compared to the rest.

Your presentation should be laser-focused on specific buyer personas, permitting you a larger opportunity to sell to them.

 

VISUALLY RICH PITCHES

An attractive stand draws your attention, even when you’re simply browsing around. An exhibitor with detailed posters, brochures, and demo screens finds it much easier to explain their product and its benefits.

With visual media use, people will understand your product better, because you are showing rather than telling them. This allows you to explain key points in your pitch, allowing your audience to more effectively digest the information you are providing.

 

IMPRESS WITH DESIGN

Some booths at tradeshows may be small in space but score big on design and first impressions. They do this by adding a professional or creative touch to their booth. Others showcase client logos, awards or industry accolades as testimonials of credibility.

Your sales pitch can benefit from similar attention to design elements and credibility factor.

 

BE READY TO DISCUSS

You may have experienced this at tradeshows. Some stands are badly managed. Their poorly trained sales team can’t provide information beyond the obvious. On the other hand, some other booths are manned by people who know their product inside out. They offer answers to questions you haven’t asked yet.

Your sales presentation should work like the latter.  Cover everything that audience needs to know, and some more.

You should be well prepared for the Q&A that follows.

 

Is your presentation inspired by personal or professional experiences? Do you have other useful tips for better sales presentations?

 

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