“What’s more important than recycling? Producing something to recycle.”
– Gordon Osmond
As an entrepreneur you create many presentations to showcase your business or ideas.
Once these ideas come to fruition you require constant content to keep your site and business visible and current.
Has it ever occurred to you that you’re sitting on a treasure chest of ready-to-use material?
Yes! I am talking about presentations that are now gathering dust in your servers or storage bins. Use this readymade content in your marketing strategy and reach out to a wider or newer audience.
UTILISE SLIDE SHARING SITES
This one speaks for itself. Your slide deck gets a new lease on life when you upload them to sites like SlideShare, Scribd and authorStream. Many of these sites have added features to enhance or modify your presentation, giving it a slightly new look.
Get your title, descriptions and tags right to improve visibility.
DO A WEBINAR
Webinars help you reach out to those who couldn’t attend your live presentation. Through this medium, you can communicate with a broader audience that prefers to listen to your ideas while commuting, travelling or working from home.
The trick is to make your old presentation better by cutting things that didn’t work the first time around.
RECAST CONTENT INTO A PODCAST
You don’t need complex software to create your podcast. Write a script for your presentation. Record this in your voice and embed the link on your site.
Use voice recordings from your presentation practice sessions for the podcast. Create a session where you discuss the presentation topic with a guest speaker or industry expert.
TURN INTO SOCIAL MEDIA GRAPHICS
When you create your presentation with Slidebot software, you’re presented with stunning images and text effects. Reuse these slides as attention grabbing graphics or GIFs.
Save individual images and slides from your presentation. Use slides with interesting facts, statistics, quotes or expert opinions as images and graphics on social media channels.
CREATE A MINI EMAIL COURSE
Your presentation contains useful and actionable information on a particular topic. Why not share this with your clients and readers as an email course?
You can also convert it into a newsletter that informs and educates, rather than promotes.
TRANSFORM INTO A WHITEPAPER
Your presentation is based on a lot of valuable and detailed content. Why not dive deeper into the topic and turn the material into a quality whitepaper?
Not only will you have more information to share with your clients or prospects, but you can mine the data for future presentation ideas.
There are many other ways to recycle your presentation. Share your thoughts and experiences on reusing old presentations.