“Everything has to come to an end, sometime.”
― L. Frank Baum
You open the presentation with a bang and inspire your audience with attractive visuals and storytelling.
But what about your closing statement? A dull conclusion can undo your efforts, and fail in its objective – to motivate, persuade or transform.
Here are eleven winning ways to end your presentation or speech on a confident note.
1. Call to action
Ask your audience to make a change in their everyday lives or support a cause. By adding a call-to-action, you’re reminding them to implement a suggestion or idea they picked from your presentation.
It could be something as simple as “Boost retirement savings by diversifying your investments. Talk to your fund manager today.”
2. Rephrase your title
Use your speech title as a gentle reminder. By repeating your headline, you let your thoughts and ideas take root in your audience’s mind.
Example: if your theme is about patient rights, your headline would be – How to get the right answers from medical professionals?
Your closing statement should mirror this – Don’t hesitate to ask your GP pertinent questions.
3. Rhetorical question
You often begin your speech with a symbolic question. Why not end it with one? Choose one that relates to your message and makes your audience think, even as they leave.
Let’s assume your topic is on time management. You may have an opening statement –You usually skip breakfast when you’re running late, don’t you?
Create a closing statement on the lines of – When you better manage your time, you don’t have to leave home hungry, do you?
4. Choose the circle
You’ve probably seen online posts with GIFs and short videos on endless loop. Borrow this idea for your last lines. Come up with a memorable phrase that has a repetitive rhythm and allows your talk to reach a climax. Ensure that it ties-in with your message.
If your presentation theme is on alternative energy sources, let your ending statement address this.
Something on the lines of – Get more energy, adopt renewable. Become solar-powered, harness the sun. Get wind-powered, capture the breeze. Make electricity, channel the waves.
5. Contrast Actions
Let the power of contrast do the talking. Connect it with your key message and your call-to-action. This is an effective technique for persuading people to take a stand, particularly in line with your road map.
Example: You can do this and get here. Or you can follow that and get there. The choice is yours and the end result will be your own making.
Stay tuned for the next post, where I discuss more ways to end your presentation on a high.
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