“People may doubt your words, but they believe what they see.”

Why does the ad world focus so much on pictorial messages?

It’s because words speak to your logical mind while images captivate your emotional self.

Images interspersed with text play a big role in inspiring or provoking your listeners. And your slides are the perfect place to start.

Use these design tips to create striking visual-texts.


One quote per slide

Let your quote bask in the spotlight. Use subtle, nondescript backgrounds and complementary or striking colors for the quote. Use bigger fonts for text, sans-serif typefaces work best for ease of reading. Emphasize a phrase in the quote with a contrasting color.

If you have a good author image, place it inside a box or bubble graphic.


Text and image harmony

If you’re using a style – image alongside descriptive text – maintain consistency across such slides. Use the same fonts and maintain the exact frame format and sizing for images.


Key Message Visuals

Highlight a key message, crucial point or takeaway by giving it a slide of its own. Use a muted background and big font to state the important fact. Skim over the rest of the statement. This could be a vital statistic, profit or sales metric, or a measurable milestone.

Remember Steve Jobs’ 1000 songs in your pocket? If he had mentioned iPod’s 5 GB storage space in the same slide, it wouldn’t of have had as much impact.


Images with PROVOCATIVE text

Arouse interest by playing with your headline. Use metaphors and puns to make your audience think. The secret is to have a normal image support the title idea.

You can go a step further and change the text shape. Wrap or place it around an object in the image.


Text and Bent Images

With this technique, you do the opposite. Let one dominant image represent the pun, metaphor or comparison. Keep the text small and simple. Allow the image to become the focal point of your idea.

Example: A Rubik cube represents a million possibilities but only one right solution. This picture can be twisted or superimposed over other images to prove other relevant points.


Have you used these image design techniques? Are there any secret tips you’d like to share?

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