“It’s a visual world and people respond to visuals.”

Joe Sacco

In a presentation, you offer or teach the audience something of value. Your intentions may be altruistic…but, at its heart, your presentation is an attempt to trigger audience action and reaction.

Visual media provides you with the necessary tools to impress, connect, and make your message stick.

Which brings up the subject of animation. Not slide transition effects but actual animation!

Should you use animated elements in your presentations? How should they be used?

Animations are often used as analogies (sometimes humorous) to relevant topics.  But these graphics can add depth to your marketing, project or training presentations.


Show how things work

Animation works well with educative and descriptive elements of your presentation. You can control audience eye movements using objects in motion.

  • Put things together or take them apart to explain your product or program.
  • Show the process of change or transformation of your idea into concrete or specific actions.
  • Display timelines or direction for reaching a goal, launching a product or completing a task.
  • Demonstrate a sequence or series of activities.
  • Provide overview of the entire project including structure and important details.


Specific views

Highlight an idea, feature or benefit. If you’re using graphical data to strengthen a premise, turn this into an animated one. Complex data can then be conveyed in a clutter-free manner.

Animations help your audience understand the connection between levels and the interaction of objects within a level.

Training presentations can benefit from the limited use of interactive buttons. Use them to navigate through objects within a slide or different sections across slides.


Create contrast

Animation can be functioned to discount the value of another product or idea, particularly that of a competitor. When done well, this could make your product or service stand out in marketing or customer-oriented presentations.

The key is to focus on the weaker object. Showcasing your product’s value will not have as much impact as revealing the defects in another.

Example: You’ve created a mobile app that consumes less battery power. Use a bar graph with logos to show how competitor apps compare with your product. Keep your bar line static and animate the graph for one or two battery draining apps.

Use animations judiciously to avoid irritating your audience.


Have you used animation effects in your presentations? Are they useful or unnecessary?

Submit a comment

Your email address will not be published. Required fields are marked *