Presentations are an important element of both internal and external communications in corporate and business environments.
Chances are you’re the one who handles this unenviable task.
Templates often save the day for you. Besides, corporate branding requires you maintain a consistent design and layout.
But this can make your audience complacent. The result – they fail to notice or appreciate the awesome new content you’ve created.
How do you then create similar slides (with or without new material) that stand out?
play with colors
Marketing or educational presentations often retain a similar color format for most slides. You do this to maintain uniformity across slide decks and your branding.
Let say, you have a presentation covering one topic with multiple sub-topics or categories. Create a consistent design layout and format, then chromatically alter the primary color of each category to distinguish one from another.
Choose large Icons
If your slides have text in tiles or other standard shapes, alter the look with unique and large icons.
Example: Your deck on social media has a slide with linear arrangements of five text tiles. Replace these tiles with a diagram tree or diamond display with each idea represented by large icons. Use minimalistic sans-serif typefaces for accompanying texts.
Replace graphics with images
If you’ve been using icons and graphics as visual media, replace them with strong images. The inverse holds true.
Suppose you have a training slide on fire safety. If you usually use graphics for a slide on safety equipment, create a new look for the same slide. Use actual images the next time around.
Emphasis on Fonts
Fonts can transform your slide and make your audience feel what they see. Play around with fonts without drifting away from your core brand image.
If you want to create an impact with an explicit message or statistic in your slide, use fonts that evoke the required emotion. Insert diverse or enlarged fonts for added effect.
Swap text points with visuals
If you have the habit of using bullet points for specific takeaways, choose visuals. Instead of representing each supporting fact in short texts, add an easily definable icon with a two-word caption.
If these facts are interconnected, you can even include this as a Venn diagram, pattern map or spider chart.
Were these slide design suggestions suitable for you? Do you have any tips to share?