“If you must use your logo, do so only on the first slide and the last slide. Putting your logo on every slide is like shouting your name before every new thought you have.”
– Garr Reynolds, Author of ‘Presentation Zen’.
A presentation lets you pitch to investors, share ideas with a curious audience or provide valuable teachings to a group of people willing to listen.
While your words will aim to build a rapport on an emotional level, your slide design helps them connect with your company. As soon as your presentation starts, your audience will begin making associations with your brand.
Your brand is a sum of your company story, the customer experience and audience anticipation. You need to be able to address these points in your presentation. Understanding the visual aspect of your brand identity through your logo, tagline, specific colors and fonts is vital.
Your logo simply isn’t enough to build an identity through your presentation. The answer is not to simply have your logo on every slide. By doing this, your audience will habituate to it and will very quickly fail to notice it on any the slides.
Therefore, how do we make these associations clear without incorporating something as blatant as a logo on each slide?
BOOKEND YOUR PRESENTATION WITH YOUR LOGO
Make a focal point of your logo on the first and last slides. This means you are creating associations within your slide-deck with your brand. Your audience will pair the emotions they feel during your presentation with your brand by being reminded at the start and the closing of why they are there.
Tip: Don’t start talking about your presentation until you’ve moved off the logo slide. You want this to speak for itself, there is no need to mention your company at the beginning.
Here is an example of the final slide of one of our recent presentations:
INCORPORATE LOGO COLOR SCHEMES
If you are removing your logo from each slide, you can continue to remind your audience of your brand identity by following the color palette of your logo throughout your presentation. If your logo is primarily red, use this color as highlight or secondary color on your slides. Emphasize key points or specific phrases in red to create impact.
If you have a dual colored logo –green and red, choose one of these colors and stick to it. Use this as a background or highlight color.
Some text colors don’t render well on the big screen or negatively affect the ability to read. Focus, instead, on the shape elements of your logo. Use them as a background or picture frame for certain slides.
An attractive and appropriate slide design is an effective tool for your marketing your brand.
Do you design your slides for branding? Have you used any of these methods?