In the world of BYOD, which device do you regularly carry to office meetings or conferences?
Seven times out of ten – your smartphone or tablet. Gadgets that need to be switched to landscape mode to view your presentations.
Slides have traditionally been designed within a horizontal frame. But going vertical is a great option for viewing on handheld devices.
We’re not saying vertical-only slides are the be-all and end-all for presentations, but this technique may infuse fresh life into your old slides.
So why should I experiment with vertical slides?
1. vertical slides enhance visual inputs
I know that I’ve discussed to death the role of using slide graphics to influence your audience and draw the right reaction from them; however when it comes to vertical slides you get an inherent advantage, as they suit pictorial representation.
From infographics to text-images, anything with a higher height to width ratio works well with this slide orientation.
Going vertical also helps you capture close-up images of people and complicated actions in videos or GIFs.
2. Millenials prefer videos on mobile devices
According to this finding by PEW research centre, 18-29 years old watch more videos on handheld devices than laptop and desktops. This group represents your present and future customer and employee base. Adapting your presentations to attract this audience could a smart business move.
They aren’t alone in favouring a vertical orientation. 90% of phone owners view an online webinar or video in the portrait mode, despite the lop-sided screen appearance.
3. Popular sharing sites encourage vertical
A video ad experiment by Snapchat yielded surprising results. People showed a marked preference to vertical ads over horizontal ones. Many presentation and video sharing sites now support these orientation changes through their mobile apps.
In the last 5-6 years, the audience has spent more time accessing information through vertical screens. It makes sense to create slides that match their viewing style and fill up their phone screens.
If you’re averse to the idea of an upright slide deck, try adding portrait slides and vertical videos as innovative design elements.
Have you created a vertical slide deck for presentations?
Would you like to experiment with vertical frames in your next slideshow? Share your views in the comments.